001 — Platform

One engine. Three ways in. Infinite brands.

Studio is the operator console. AI prompt, template gallery and drag-drop canvas all produce the same config. The Chameleon theme engine brands it; a shared Engine owns members, points, ledger and comms.

002 — Product pillars

Four parts that read as one product.

P/01

Engine

The system of record. Members, append-only points ledger, tiers, redemptions, referrals and peer-to-peer transfers — auditable by design.

Append-only ledger
Tier rules + redemptions
Referrals (two-way)
Wallet + QR identity

P/02

Studio

The operator console. AI prompt, template gallery and drag-drop canvas converge on one editable draft — undo, autosave, draft vs. published.

Three-pane layout
Module + block edits
Versioned configs
Atomic publish & rollback

P/03

Chameleon

A theme engine that makes one engine wear infinite brands. Colors, type, radius, logo and light/dark — injected at runtime, previewed live.

Runtime CSS vars
Per-tenant assets
Subdomain + custom domain
Light/dark + locked tokens

P/04

Growth Suite

CRM and automation, built in. Member 360, segments, RFM, journeys and broadcasts — for the operator, not for a marketing team they don't have.

Member 360 + notes
Segments + RFM
Visual journeys + holdouts
Email · SMS · push

003 — System diagram

                  ┌──────────────────────────────────────────────┐
                  │ stacka.cloud — marketing · pricing · gallery │
                  └─────────────────────┬────────────────────────┘
                                        │ signup
        ┌───────────────────────────────▼────────────────────────┐
        │                   STUDIO  (operator console)           │
        │  ┌──────────┐   ┌──────────┐   ┌────────────────────┐  │
        │  │ AI BUILD │ → │ TEMPLATE │ → │ DRAG-DROP CANVAS   │  │
        │  │ prompt   │   │ gallery  │   │ modules + blocks   │  │
        │  └──────────┘   └──────────┘   └────────────────────┘  │
        │            ↑ all three converge on the same config     │
        └──────────────────────────┬─────────────────────────────┘
                                   │  publishes config
        ┌────────────────────┐     │     ┌──────────────────────┐
        │  CRM + AUTOMATION  │◄────┤────►│  CHAMELEON THEME ENG │
        └─────────┬──────────┘     │     └──────────┬───────────┘
                  │                ▼                │
                  └──────────►  ENGINE  ◄───────────┘
                       members · points · ledger · comms · bookings
                                   │
                          ┌────────▼─────────┐
                          │ TENANT PWA       │
                          │ branded · native │
                          │ feel · offline   │
                          └──────────────────┘

004 — Build modes

Three paths, one config.

PATH A

AI build mode

Describe the app. The model picks real modules from the catalog, infers theme from prompt or logo, and writes copy in the Stacka voice. Output is a normal Studio draft.

PATH B

Templates

Four launch templates — Hospitality, Retail, Salon, Generic — pre-wired for their vertical. Fork, rebrand via Chameleon, publish.

PATH C

Drag-drop canvas

Module-level by default. Block-level for advanced operators, bounded by a constraint system that protects engine invariants. Ground truth, always.

005 — How it's built

Pragmatic, edge-first.

RUNTIME: React · Vite · TanStack Start · Tailwind v4
BACKEND: Lovable Cloud — Postgres, Auth, Storage, Edge Functions
ISOLATION: tenant_id + RLS + custom JWT claim, subdomain & custom-domain routing
AI: Lovable AI Gateway · Gemini Flash · structured Output for module selection
MOTION: Motion for React, with prefers-reduced-motion honoured
DELIVERY: PWA · manifest-only install · IndexedDB cache · production-only SW

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